about
About The Influencer Collective
The Influencer Collective is a social media strategy firm that helps organizations turn social media into a strategic asset.
We partner with founders, companies, and mission-driven organizations to build the strategies and systems behind effective social media. From positioning and content strategy to customized playbooks and operating systems, we create the foundation organizations need to communicate consistently, make smarter decisions, and build influence over time.
Rather than operating as a traditional agency, we work closely with the teams we support, often embedding directly within communications and leadership functions. This gives us a deeper understanding of how an organization thinks and operates — and allows us to build social strategies and systems around its broader goals, knowledge, and ways of working.
About Jenn
Jenn Sherman founded The Influencer Collective in 2017 with the belief that influence online is built through intentional systems, not sporadic content.
Her work focuses on helping organizations develop clear positioning and sustainable social media ecosystems that support long‑term visibility and credibility.
Over the past several years, Jenn has worked with organizations across technology, advocacy, and emerging industries, helping them build social media strategies that connect ideas with the audiences that matter most.
Alongside her consulting work, Jenn writes about digital influence, strategy, and systems through her broader work and the philosophy behind You Are the Hustle.
About Katie
Katie McKenzie works with the belief that strong communication is built through clarity, consistency, and thoughtful design across every touchpoint.
Her work focuses on helping organizations translate complex ideas into cohesive visual and written communications, with an emphasis on newsletters, campaign assets, and branded content systems for events, social media, and email.
Over the past several years, Katie has worked with organizations across nonprofit, advocacy, technology, and service-based industries, helping them develop communications that feel both strategic and approachable while strengthening audience connection and engagement.
Alongside her client work, Katie explores the intersection of messaging, design, and digital experience through branding, web strategy, and creative systems that support long-term organizational growth.